In the red
Synonyms
Definition
The idiom “in the red” is a phrase that is often used to describe a financial situation where someone or something is operating at a loss or experiencing a negative balance. It is commonly associated with accounting and finance. The term “in the red” originates from bookkeeping practices where negative numbers were often written in red ink to indicate a loss or debt. In contrast, positive numbers were written in black ink to represent profit or surplus.
This idiom is not limited to personal finances. It can also be applied to businesses or organizations. Being “in the red” can also refer to other areas beyond finances. It can describe a situation where someone is experiencing stress, pressure, or difficulty.
Example sentences
The company’s financial report showed that they have been consistently in the red for the past three quarters.
The business owner had to take out a loan to cover the expenses and get out of the red.
My friend’s online store struggled to make a profit and ended up in the red within the first year.
The recent economic downturn left many small businesses in the red, forcing some to close down.
The new CEO implemented cost-saving measures to turn the company’s finances around and get them out of the red.